A leading toy brand sought to grow awareness among parents of kids 6-17 during the holiday shopping season. Their playful and fun social media posts already proved engaging on Facebook so the team partnered with Spaceback to amplify the assets programmatically via display and CTV.
The objective was clear: increase reach of the toy’s vibrant social media content with programmatic display and improve awareness by leveraging the most impactful screen in the house.
The brand’s innovative use of social media content on CTV proved to be a game-changer, bringing engaging social
content to the biggest screen in the home. The strategy maximized the value of their existing content and created a blueprint for a successful multi-channel campaign.
