Sinteplast, the leader in painting and construction materials in Argentina, wanted to optimize its marketing funnel by increasing click-through rate and viewability on its programmatic advertising.
Through its partnership with illumin, Sinteplast partnered with Spaceback to bring its successful social media presence to programmatic channels. With an established following and presence on Instagram, the paint company recreated its Instagram posts as authentic Social Display creatives, featuring its water-based acrylic paint that can be used for both indoor and outdoor purposes.
The results of the campaign surpassed the brand’s expectations. Sinteplast saw a 240% increase in click-through rates and 43.65% increase in viewability over benchmarks proving that the captivating creative formats drove higher engagement and attention. These results ultimately helped the brand to successfully optimize its marketing funnel for its audience across Argentina while having cohesion across digital platforms by utilizing its Instagram content as programmatic creative.
A year ago, we decided to try a new way of advertising with illumin and Spaceback, giving us the opportunity to explore an innovative creative automation platform. We had high-quality visual content on our social media, which made it easy to adapt our most successful posts into creatives ready for implementation. The results were remarkable: we saw a significant increase in engagement and a considerably higher CTR.
