June 20, 2024
June 20, 2024

Building A Remote Culture

Amy Kelly

I'm Amy Kelly, and I am the Head of People at Spaceback. I've been working in this field for over 10 years, and I have learned a lot about company culture and how it shapes the success of a company.

In business, data and measurement are crucial to tracking success and driving informed decisions. However, focusing solely on measuring inputs and outputs overlooks a vital component of organizational health: Company culture. Every company, whether it realizes it or not, has a company defined by social norms and behaviors that employees experience daily.

Spaceback is a fully remote team. Without regular time in-person to foster our culture, it is especially crucial to promote collaboration to ensure both client satisfaction and employee happiness.

Understanding and measuring employee happiness can be challenging, as employees may not always feel comfortable sharing their true feelings directly with the HR team. To navigate this challenge, Spaceback employs a unique approach: We gauge happiness through employee engagement. Engagement serves as a proxy for happiness, capturing how connected and committed employees feel to their work and the company. High levels of engagement often indicate a positive culture where employees feel valued, motivated, and aligned with the company's goals.

Beyond engagement, we utilize a variety of tools and strategies to cultivate and maintain a healthy remote culture. Fortnightly Walkabout mini golf rounds in the Metaverse, annual company offsites, transparent and honest communication, and opportunities for professional growth are integral to our approach. We believe that fostering an environment where employees can thrive both personally and professionally leads to greater job satisfaction and, ultimately, better business outcomes.

Moreover, we recognize that a strong company culture contributes significantly to client satisfaction. When employees are valued and engaged, they are more likely to deliver high-quality work and create positive experiences for clients. This, in turn, builds stronger client relationships and enhances the overall reputation of our company.

While traditional metrics of inputs and outputs are essential, they are not sufficient on their own. A comprehensive understanding of business success must include the often intangible elements of company culture. At Spaceback, we prioritize culture as a critical factor in driving both employee well-being and client satisfaction, proving that a happy team is indeed a productive and successful one.

Throughout my career, I have had the opportunity to play a role in multiple company cultures. However, the culture at Spaceback is unique. Given the support, transparency, and engagement on this team, I am honored to be a part of this culture. I look forward to seeing how our company culture will evolve with every new team member and client in the coming years.

Company Culture
Remote Work
Virtual Events
Virtual Reality